>Innovation starts with trying to "know your customers" better than they know themselves.
Do spend time reflecting on your customers and the problems they face and the issues they deal with.
Steve Jobs helped create the iPod knowing that people would love to carry ALL of their music around, not just an hour of it.
>Explore far and wide and discuss ideas with colleagues.
Don't assume your assumptions are correct. Ask yourself if you have identified the right problem.
If not, reframe the problem.
Have you discussed your tactics with an unfamiliar ear? Are you assuming your tactics are correct? (by the way, perhaps discussing your tactics with your teenage son/daughter/nephew/niece will give you a fresh perspective on how it can be applicable to the "next generation").
>Foster Cross-pollination
While you are discussing your tactics with "unfamiliar ears", make sure they are from various disciplines and age groups within and outside the organization.
>Visit Unfamiliar Territory, and capture different approaches
Gutenberg invented the printing press after visiting a Winery. Your ideas become fertile when considering on how to solve them using completely unconventional methods. If you are planning a program which involves doctors, have you surveyed the receptionists? If you are planning a program that involves the internet, have you considered mobile devices (the fastest growing segment of “information seekers”?)
>Be Persistent
Keep asking "why" when thinking out whether an idea is good or bad. Each decision on the viability (or not) of an idea should be backed up with rock-solid justification.
>Take Risks, Plan to Make Mistakes (but learn how to make mistakes cheaply)
Build prototypes often, test them out on people, gather feedback, and make incremental changes. Rather than treating the mistakes as failures, think of them as experiments. “Experiment is the expected failure to deliberately learn something.” “I have not failed. I’ve just found 10,000 ways that won’t work.“ –Thomas A. Edison
>Get inside the head of the end user
Ten years back in a previous life, when I was searching for a new location to open a franchise business, I was asked to visit a grocery store to check the length of the diaper aisle and to assess the amount of fresh shrimp in the seafood freeze. Why? It was a direct indicator of the number of toddlers and the general affluence of the neighborhood - a factor critical for my franchise.
>Observe different people at different places at different times.
Starbucks was started when a few (founders) noticed that a cafe in Italy was busy around-the-clock selling premium expresso for an extremely inflated price (the coffee was high quality, of course!)
>Know the full set of your problems and have a master list, and appreciate the cranky user.
Keep a retrospective view of what mistakes were made in the past - these mistakes should be on your list of concerns for your product. Also keep a list of problems from the perspective of a "cranky user". It is the "cranky user" who will teach you most about how to keep your output the highest quality.
>Practice seeing more than what's overtly in front of your eyes.
Search for that which is unspoken and unheard, but important. Some of the greatest inventions of our time are a result of science capturing the invisible - cellular and microwave technology, electromagnetism and solar power and wi-fi. This principle of looking for the invisible applies also to human behavior (body language), Web Traffic analytics (web page “stickiness”), etc.
>Follow Technology Trends
Technology is a very influential aspect of all our business nowadays. If you are planning a website, it's very important to know that we might want to replace Flash with HTML5 on our websites. See my previous blog on the subject.
>Remove Self-limiting inhibitions
Human nature dictates that many times we dismiss something because we "cannot". Ironically, this habit of self-limiting inhibitions increases with age. Strip it away, and you will achieve more by allowing for more possibility.
If you ask a middle aged man what kind of home they would like to own, they might say "a modest one - but swimming pool might not be possible."
If you ask a child what kind of home they would like to own, they would say "one with two swimming pools - one for me and one for my friends".
The latter is ALWAYS better when brainstorming innovations. Budget will dictate reality
>Solve the Opposite Problem
If you are looking for the best strategy for a Sample Voucher, try to determine how to make the worst sample voucher card in history. The worst sample voucher would be impossible to obtain, impossible to use, and have zero support if there were questions. Then apply the opposite - make it the easiest to obtain, very easy to use, and have excellent support if questions arose.
>Plan for roadblocks.
If you know there will be bumps along the way (resistance, challenges), and you expect them, you will be much more prepared to navigate them and actually enjoy overcoming them. This is the most basic principle of Rollercoasters. Some people are terrified of them after exiting them, and some people are exhilarated by them, but both are visiting the same rollercoaster.
>Find Patterns and Create Combinations
Take tools and current strategies and combine them.
Combining new tools with old business processes or strategies can take you a long way.
>Look for inconveniences
While innovating, the best and lowest-hanging-fruit can be captured by listening for when your customers say "I am annoyed when...."
Watch for possible gaps
Sometimes we are so accustomed to doing things in a certain way that we can no longer see it as inconvenient. In that case, it is up to your imagination to spot opportunities for improvements.
Watch how your competitors work.
Never hesitate to take an idea from a competitor, and try to improve on it.
>and lastly, Inject a little fun.
If you are stuck trying to come up with innovative ideas, take a 5-minute "fun break". When you return, think about what you just did that made it fun, and try to capture that within the idea that you are working on. Doesn’t always work, but at least you'll be refreshed. Keep in mind that your customers ultimately respond more to "fun" tactics than "serious" tactics.